你知道“商标”与“外观专利”的区别吗?

//你知道“商标”与“外观专利”的区别吗?

你知道“商标”与“外观专利”的区别吗?

当今社会,人们的消费水平不断提升,大家不再满足于产品是否实用,而是更追求质量和品牌。一个商标通过推广和宣传,或将蜕变为“品牌”,受到大众的追捧,同时为企业产生源源不断的财富。今天,就为大家分析——商标成功运营的秘诀。

商标是商品的生产者、经营者在其生产、制造、加工、拣选或者经销的商品上或者服务的提供者在其提供的服务上采用的,用于区别商品或服务来源的,包括文字、图形、字母、数字、三维标志、颜色组合和声音等,以及上述要素的组合,具有显著特征的标志,是现代经济的产物。

综上所述,商标是区分产品来源的标记,每一种产品都有其独特的商标。不仅如此,处于一个拼颜值的时代,好吃、好喝、好玩都不再是人们的追求,而吃喝玩乐的产品要兼具“美”这个属性才能冲出重围。

作为“美”的承载主题为外观专利,一个产品想要热销,必须同时具备独特的商标和完美的外形。或许,现在许多公司都还分不清商标和产品外观包装的区别。

产品为什么还要申请一个外观专利?

1)从审批周期和授权比率来看,商标审批周期比外观专利要长的多,商标授权比率也比外观专利小的多 ,外观专利基本上不需要实质性审查。企业如果已经在产品上或在营销上、宣传上等进行使用,那么最好赶紧申请一个外观专利,相当于给自己上个保险;

2)商标和外观保护有点区别,有时候商标侵权,但是专利不侵权,有时候专利侵权但是商标不侵权。外观设计专利是否侵权:重点考虑产品整体视觉效果是否相近似;而商标是否侵权,重点考虑是否构成消费者的混淆。有实力的企业可以考虑同时申请商标和外观专利。

综上所述,产品的商标一般是相对恒定的,而产品的包装是随着时代和大众审美而改变的。但是,每个企业的产品的商品包装已成为产品重要的一部分,如果与其他产品出现混淆,将产生严重的后果,甚至会导致消费者误认。由此可见,产品的包装的重要地位不言而喻。

商标注册和申请外观设计专利,不仅可以保护产品,同时也可在产品受到侵犯时,拿起法律武器维护自身的合法权益。只有企业意识到知识产权的重要性,并合理利用,将让企业走得更稳更远!

By | 2018-02-07T15:45:42+00:00 二月 11th, 2018|Categories: 专利问答|Tags: |你知道“商标”与“外观专利”的区别吗?已关闭评论

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.